Teed Street - The best show off Broadway
Designers from Zambesi and Taylor have collaborated to develop a Teed Street logo which will launch Teed Street Newmarket, as a precinct in its’ own right.
The logo is designed to make the public more aware of what is fast becoming one of the best retail areas in the city.
Top New Zealand designers are clustered together near the Broadway end of Teed Street. (Taylor, Zambesi, Storm, Ruby, Kate Sylvester) Further down the road, great boutiques like Muse, Drop Dead Gorgeous and Stenbeck & Morse offer exclusive international brands.
F.L Bone (ex Manukau Rd) are due to open in Teed Street in September.
They join exclusive speciality stores Isabel Harris, Madder and Rouge, Allium and Cranfield’s. The soon to be leased heritage development in the old Hayes Foundry building, earmarked for fifteen high end fashion stores will further enhance the street.
“Teed Street has become a fabulous destination in its own right, helped by the recent upgrade of its entranceway. The time was right for us to put some funding towards the promotion of their logo and some other Teed Street marketing initiatives,” says Lea Worth, marketing manager of the Newmarket Business Association.
Click on 'more' to view the logo
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Jul 15, 2007
Entries close, now the designing begins
Entries have closed for the inaugural “Looking to the Future – The Newmarket Young Fashion Designer Award” with the organiser thrilled with the response from 15 -18 year olds up and down the country.
“We received 50 registrations from the far north to the deep south which exceeded our expectations given it’s only the first year,” says competition organiser Lea Worth, marketing manager of the Newmarket Business Association.
“We’ve got plenty of people of young hopefuls wanting to be the next Karen Walker, Vicki Taylor, Kate Sylvester, Elizabeth Finlay, Lucie Boshier or Annah Stretton.
“In fact maybe our winner will be a young male. Our own Newmarket-based designers Kevin Berkahn and Patrick Steel both began their careers in the fashion industry as teenagers,” says Mrs Worth.
Packs have been sent out to all 50 participants with the challenge now for them to design and construct a daywear outfit of their choice. All entrants must have their completed garments to the Newmarket Business Association no later than 31 August.
All 50 designs will be modelled at an awards ceremony on 22 October at the Raye Freedman Arts Centre at Epsom Girls’ Grammar School in Auckland. The garments will be judged by a judging panel made up of local Newmarket designers and stakeholders in the fashion industry.
The winning designer will receive a prize package of a lifetime. He or she will win return flights to New York for two and four night’s accommodation courtesy of Qantas Airways and Hours of Travel Newmarket. While in Manhattan the winner will get to work back stage at the Karen Walker Show at New York Fashion Week and will receive $1,000NZ spending money.
He or she will also receive a 12-month scholarship at Whitecliffe College of Arts & Design and a two-week design assistant internship working alongside Auckland designer Vicki Taylor in the Taylor Workroom.
“The Newmarket Young Fashion Designer Award is a great fit with Auckland’s leading shopping district particularly as we’ll positioning Newmarket as the Fashion Capital of New Zealand.
“We are very excited with this signature event. We are blown away that in its first year it has attracted young people from not only from our local community but from places like Whangarei, Taupo, Havelock North, Te Anau, Dunedin and Blenhiem. We’re really excited about the prospect of discovering our next top designer says,” she says.
Mrs Worth says while there are many awards that recognise promising designers there is very little on offer for young people interested in getting into fashion design and hence why there has been a great response from teenagers to the inaugural Newmarket award.